OUR COMMITMENT TO SAFETY

OUR ULTIMATE GOAL: A WORLD WITHOUT ACCIDENTS.

Promoting driving safety is – and always will be – one of Toyota’s top priorities. Through the development of innovative technologies, Toyota remains committed to ongoing safety improvements – a commitment that is recognized with accolades like multiple IIHS Awards.

Integrated Technologies

In pursuit of a safe driving environment, Toyota takes an integrated approach that brings together distinct areas of driving.

Evolution of Safety

We're continually investing in research and development to find new ways of improving the quality of our products, working to keep you safe. That means leading the way when it comes to including safety features in our vehicles – so when you get behind the wheel, you can focus on the journey ahead and the simple joy of driving.

Toyota Safety Sense TM

Toyota believes that no matter the destination, everyone deserves to arrive safely. Toyota Safety Sense (TSS) offers an advanced suite of safety features that have come standard on virtually every model since autumn 2017.

TSS is available in two packages.

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TSS-C Is Currently
Available On:

2018 Prius c, 2018 Yaris Hatchback, and 2017 Corolla iM

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TSS-P Is Currently
Available On:

2018 Sequoia, 2018 Corolla, 2018 Avalon, 2018 C-HR, and more!

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First introduced in 2011, our Star Safety SystemTM features six accident avoidance safety technologies to enhance your vehicle's stability, braking, and traction.

Electronic Brakeforce Distribution

Brake Assist

Smart Stop Technology

Vehicle Stability Control

Anti-Lock Brake System

Traction Control

Quality Builds Excellence

Toyota vehicles are built with legendary quality, durability, and reliability. Not only does this mean years of driving enjoyment, it also extends to your safety behind the wheel.

Always Testing

Toyota test-crashes more than 600 vehicles a year. We’ve developed a set of comprehensive crash tests with a number of sensors at the prototype phase, and with each collision, we examine the results and make improvements to the vehicle design. Repeating the process over and over, we constantly create and analyze potential collision scenarios.

Checking...
and Triple Checking

Take our airbags, for example. Not only do electronic connections for the airbag system have gold-plated terminals, making them immune to corrosion, every single airbag that comes out of a Toyota plant is inspected three separate times on the production line before being connected.

Safety in the Community

Our commitment to safety goes beyond the vehicles we build. Toyota partners with a number of community groups and organizations engaged in road safety research, taking part in the development of safe driving programs, in collaborative new safety technologies, and in hands-on driver education.

Traffic Injury Research Foundation (TIRF)

Canada's world-renowned TIRF aims to better understand the causes of traffic injuries and to develop mitigating programs and policies. Since 2002, Toyota has partnered with TIRF to conduct studies and develop educational resources for young drivers — and help all Canadians better understand today's complex safety technologies.

KartSTART

kartSTART is a unique hands-on education program that uses go-karts to introduce young drivers to the demands and dynamics of life behind the wheel. And, using exclusively Toyota vehicles, kartSTART also introduces older drivers to the latest vehicle safety technologies, helping them get the most out of our Star Safety SystemTM.

Collaborative Safety Research Centre (CSRC)

In 2011, Toyota launched the CSRC to serve as a catalyst for the advancement of auto safety in North America. Partnering with universities, hospitals, institutions, and agencies on different projects, the CSRC shares the findings of its research so that the entire industry — and ultimately drivers everywhere — can benefit from it.